Circularity is growing in recognition as companies adapt to find new innovative ways to source raw materials more sustainably and create less waste (especially in terms of virgin plastics). However, circularity, if employed strategically, doesn’t just have to be a sustainability initiative. Companies are leveraging circular processes in order to build resilience by relying less on suppliers to provide the raw materials needed for finished products. Circularity can also be a value adding feature for customers who are looking to reduce their own impact on the environment. Circularity can be a strategic advantage if and when competitors are struggling from supply disruptions or paying high prices for raw materials and shipping costs. Finally, circularity at its most effective can massively reduce the costs of material purchasing and production. 

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